Welcome to the City of Zoom

The fast-paced action on the basketball court comes alive with hand-drawn illustration, and motion graphics that takes the game to a new level.

Designed in cooperation with some of the world’s most famous NBA players and Nike, this animation was displayed onto a court comprised of several LED screens, bringing a whole new level of immersion and excitement to the game of basketball. 

From K.D. to LeBron, the combined energy of fast-paced animations, famous players and local students got every fan’s adrenaline pumping!

Complete with drills, games and specific manoeuvres.
All of which, came to life as fans cheered on their favourites!

Client – AKQA
Design | Creative Director – Carlos Matias
Project Director – Nick Townsend
Associate Producer – Sarah Tuxford
Illustration – Ilovedust
Lead Animator | Motion Designer – Jun Iwakawa
Animator | Motion Designer – Leonario Fernandes